
Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)
Category: Engineering & Transportation, Christian Books & Bibles
Author: Kahn Barbara E.
Publisher: Martha Wells
Published: 2016-03-28
Writer: Patrick Woodward, George Orwell
Language: Russian, Welsh, German, Middle English, Polish
Format: pdf, Audible Audiobook
Author: Kahn Barbara E.
Publisher: Martha Wells
Published: 2016-03-28
Writer: Patrick Woodward, George Orwell
Language: Russian, Welsh, German, Middle English, Polish
Format: pdf, Audible Audiobook
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Kahn B. Global Brand Power: Leveraging Branding for - Philadelphia: Wharton Digital Press, 2013. Introduction. A Brand's Role in the Four Stages of the Purchase Process. Experiential Positioning of a Brand. Qualitative Measurement of Brand Value. Quantitative Methods for Assessing Brand Value. Management of Brands.
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